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Amazon wants a bite out of Apple as it unveils new Fire tablets and 'paperwhite' Kindle you can read in the dark

Friday, September 7, 2012
By MARK PRIGG

The Kindle Fire HD, an 8.9inch screen tablet Amazon hopes will take on the iPad

Amazon has introduced two new Fire tablets and a Kindle with built in light so owners can finally read in the dark.
Boss Jeff Bezos unveiled the devices at an event in Santa Monica, claiming the firm 'loved to pioneer'.
The retail giant has set its sight firmly on Apple with the the Fire tablets.
One has a 7inch screen, the same as the much rumoured iPad mini, while a new Fire HD has an 8.9inch screen.
The costliest, 4G-ready version will go for $499, while a Wi-Fi version is $299.

The Kindle Fire HD, an 8.9inch screen tablet Amazon hopes will take on the iPad

The cheapest, 7-inch version of the Fire, which launched in November and is now the No. 2-selling tablet in the United States, behind Apple's iPad, will sell for $159.
However, the firm did not say if the tablets we be made available internationally.
Bezos on Thursday stressed that Amazon saw the Kindle family of e-readers and tablets as a service, with hardware a critical element of its digital content business.
Amazon is competing with Apple, Google Inc and other technology companies for a foothold in the booming mobile-device market, because these devices are fast becoming the preferred tool to access consumer media over the Internet.

Jeff Bezos, CEO and founder of Amazon, holds the new Kindle Fire HD

As the world's largest Internet retailer, it is essential for Amazon to have a major presence in this new sector.
Amazon is willing to make little or no money selling cheap tablets and e-readers because it wants to get the devices into as many hands as possible, then sell higher-margin digital content, such as e-books, video, games, apps and music, to a more connected and engaged customer base.
The company also showed off a "paperwhite" e-reader with a much sharper screen and longer battery life.

Boss Jeff Bezos said 'We love to invent, we love to pioneer.
'We even love going down alleys that turnout to be blind alleys - but every once in a while those alleys turn into broad avenues.'
The firm first revealed the Kindle paperwhite, which has a new lighted screen.
Bezos told the crowd the display they wanted didn’t exist, so they spent four years developing it. 'People are going to love the light so much they’ll leave it on all the time,' he said.
The firm also revealed a new Kindle Fire HD tablet, which features a 8.9-inch 1920x1200, 254ppi display.

Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California.

It has a laminated touch sensor for better visuals and 25% less glare.
The tablet is powered by an OMAP 4470 processor from Texas Instruments, which Amazon says outperforms the Tegra 3.
The Kindle Fire HD also includes stereo speakers, an upgrade over the Kindle Fire's mono speaker.
It also has an 'x-ray' feature which lets people find out an actor's name simply by tapping on them on screen, and multiple user accounts so children can easily use it without ruining their parent's setting.

Jeff Bezos CEO of Amazon unveils the firm's new range in Santa Monica, California.

The Fire will be an effort to take a larger share of a tablet computer market dominated by Apple's iPad.
It could help Amazon boost sales of digital goods such as e-books and movies.
The event came a day after Nokia Corp. and Google Inc.'s Motorola Mobility division announced five new smartphones between them.
The two from Nokia will be the company's first to run the next version of Windows.
Consumer electronics makers are trying to generate interest in their products now, before Apple announces a new iPhone and possibly a mini iPad next week.

source: dailymail