Football ace poses half-naked in new bodywear range for H&M
Set in stark gym changing room
Star says East London vibe takes him back to his roots
By BIANCA LONDON
David Beckham for H&M campaign images have been unveiled and they don't disappoint
Football ace, model, style icon, father-of-four, multi-millionaire: David Beckham has quite an impressive CV for someone who hasn't even reached 40.
And his success (and half-naked modelling gigs) show no sign of abating judging by this first look at his latest H&M underwear campaign.
The images, unveiled today by high-street store H&M, shows the 38-year-old doing what he does best: posing in pants.
Beckham locks eyes with the camera as he shows off his toned physique (and new underwear range!)
In a new ad for the Bodywear brand, Beckham showcases the range in his own inimitable way – with a range of brooding looks into the middle distance. Posing in a changing room, the football ace showcases his new collection of briefs and loungewear in a series of sexy images including a few topless ones, much to the delight of his female fans.
Beckham says takes him back to his roots
There is a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn and the campaign has been created to evoke an old East London atmosphere.
The collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests and a three-pack of grey trunks.
There's also casual pyjamas, loungewear and nightwear and this autumn there are ribbed pyjama bottoms, as well as drawstring jersey shorts and trousers.
Beckham expertly models his new loungewear collection for the high-street giant
The latest campaign marks the latest stage in David Beckham’s long-term collaboration with H&M.
Speaking of his latest collection, Leytonstone born Beckham said: 'I love the heritage athletic style of the new pieces in my Bodywear collection at H&M.
'The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long.'
It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.’
The former Manchester United, Real Madrid and Los Angeles Galaxy star was previously seen showing off his pants –and his impressively toned physique – in a memorable H&M ad directed by British film-maker Guy Richie.
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